As a nonprofit organization, it can be hard to know how to deal with technology… and it’s everywhere. Between mobile apps, social media, and digital marketing, it’s hard to know what is potentially harmful and what could be used as a tool to expand your outreach or help your supporters connect.
With so much to consider, a lot of really good, trustworthy nonprofit organizations shy away from having any kind of online presence. They simply hope that the good work they do will bring donors and supporters to their front doors.
A popular quote by an unknown author says "Hope is not a strategy". In 2019, It was estimated that over 4.3 billion people use the internet. Those are statistics that you can’t ignore.
Back when phone books were the only way to find phone numbers and addresses, it was important for businesses to be in the yellow pages. There may have been some resistance at one time, but not too long ago, it just wouldn’t have made sense to keep any business or organization out of the phonebook.
Well, in case you haven’t noticed, phonebooks are a thing of the past. Need to get an oil change? Google it. Looking for the best place to find a burger in town? Ask Siri! New to the area and searching for a new church? You guessed it. How will people know all that you have to offer them if they don’t even know that you exist?
Not only are phonebooks outdated, they don’t have nearly the capacity that a webpage does. Right away, you can let people know about your programs, services, and what you believe in. You can post about upcoming events, have links to any social media platforms that you use, let newcomers know ahead of time what to expect in your service, or even what the usual attire is.
An online presence is an opportunity to greet people before they ever walk through your door. When people search for a restaurant, they’re looking for more than an address or phone number. They want to see hours, photos, and a menu with prices. If your first impression as a donor with prospective nonprofit organization is on your website, it’s important for it to be one that reflects who you are. Remember that over half of online searches are done on a mobile device, so having a mobile site is critical.
It’s important to recognize the many benefits that an online presence can have for your faithful staff of volunteers too.
There are many options to consider when contemplating going online or expanding your current online outreach. Not every organization needs to have an Instagram account, but it could be a fantastic tool for yours.
The important thing to remember, is not to limit yourself without doing thorough research, or talking to a professional.
When it comes to using your online presence, GetPowr can help you use it efficiently. We are professionals with decades of experience, and we are passionate about helping leaders effectively use the tools that technology has to offer. Contact us at GetPowr.com to find out more!
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