Google Ad Grants Management

With the Google Grants program, your organization can receive $10,000 per month in in-kind advertising so that you can promote your organization’s website on Google. Imagine what you could do with $10,000 USD of in-kind AdWords advertising every month. You could recruit more volunteers. Attract more donations. And share your story with audiences all over the globe.

WHAT IS THE GOOGLE AD GRANTS PROGRAM?

Google Ad Grants is a donation program that distributes free in-kind advertising to select 501(c)(3) nonprofit organizations. As of 2018, qualifying non-profit organizations are eligible to receive up to $10,000 per month in in-kind advertising within the AdWords search engine marketing platform.

Google Ad Grants, along with other services, is made available by Google for Nonprofits and is available in over 50 countries.

$10,000.00 per month in credits for Adwords, Google's primary advertising product
Your ads show up above or next to Google search results

Are You Eligible?

Eligibility Requirements:

Hold valid charity status

Recognized as tax-exempt 501 (c)(3) in IRS database
Religious organizations (such as churches) with 501(c)(3) do qualify
Not one of the following: government entity, health care organization, childcare center, academic institution

Acknowledge and agree to Google’s required certifications regarding donation receipt and use
Have a live website with substantial content

Program Guidelines

Your ads show up above or next to Google search results.

You’ll receive $10,000 USD (up to $40,000 USD for Grantspro participants) of in-kind AdWords advertising each month
Your ads will be entirely text-based (no videos or images). **We will use extensions.
They’ll appear only on Google search results pages.
All campaigns must be keyword-targeted.
Your maximum cost-per-click (CPC) will be $2.00 USD.

STEP #1 - Apply & ENROLL IN Google Ad Grants

Apply for Google for Nonprofits
Enroll in Ad Grants
Create Your Account
Set up Your Campaign
Submit for Review

STEP #2 - Choosing Your Keywords

Use Google Keywords Planner Tool

Find relevant keywords for new or existing campaigns
View traffic forecasts and historical stats to plan campaigns
View suggested bids, competition reports, and much more
Keyword research is a continuous process. Successful campaigns depend on it.

Step #3 - Use Long-Tail KEYWORDS

LONG TAIL KEYWORDS = 70% of all searches

Think like your audience: what kinds of specific information are they really looking for?
When searching for “spiritual answers,” what are they typing into the search box?

STEP #4 - Use Negative Keywords

Tell Google the Words to Not Associate Your Ad With

Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer.
This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI.

Step #5 - USE AD DISPLAY PREVIEWER

Preview how your ads will look on google results pages

Find out if your ad is showing up in search results
Doesn’t skew ad statistics
Also diagnoses issues with ad: such as budget, location, and hours

STEP #6 - Enhance Your Ad with Extensions

Allows you to add extra information to your ads to boost performance

Gives users a reason to click your ad
Important because of AdGrants restrictions

Types of Extensions Include:

Click to Call
Location/Map
Sitelinks: Show other relevant links

Step #7 - Set Up Landing Pages

Landing page refers to what someone experiences when they click your ad

Don’t just send new clicks to your site homepage.
Landing page should be relevant to the ad clicked. Else, they’ll leave.
Landing page for ad should clearly direct the visitor to the action you want them to take.
Should be simple and well-designed.  First impressions are a huge deal.
Should contain all information necessary to make a decision.

CHOOSING A PARTNER

GOME CAN HELP!

Here's what You Get

Research & Keyword Analysis

Strategically choose relevant keywords and keyword group

Finding and analyzing relevant keywords for your campaigns based on your goals
Viewing of suggested bids, research long-tail and opportune keywords and keyword groups

Design & Implement Advertising Campaigns 

We’ll consult with you so we can create unique ads to drive traffic to your site

Initial assessment of your website and organization to clearly define your campaign goals
Creation of attention-grabbing headlines in your ads
Writing of the entire ad body: description and call to actions
Inclusion of appropriate ad extensions - per campaign or ad

Landing Pages & Traffic Conversion

We’ll make sure your campaign landing pages are clearly designed for users to take action - whether it’s capturing contact info, signing up for a newsletter, registering for a volunteer event, etc.

Analysis of existing landing pages
Consultation and recommendation on landing page improvements
Creation of customized landing pages for specific campaigns

Analyzing Results & Delivering Reports

We’ll track your campaign-driven traffic and other conversion metrics, such as: online donations, newsletter sign-ups, volunteer registrations, and other pertinent information.

Keyword Reports
Traffic Reports
Conversion and ROI Reporting (when applicable)

Ad Grants Management Pricing

Monthly Plans for Any Sized Budget

No payments until your organization is accepted into the program.

All plans are month-to-month and can be upgraded, downgraded, renewed, or canceled at any time.

Local

$499/mo

$0 Setup Fee
Only pay first and last month

Get Started

Campaign Budget

Monthly Ad Spend: Up to $2,500

Account Setup

Adwords Account Setup
Google AdGrant Application Submission
Website Analysis
Keyword Analysis
Landing Page Analysis
Google Analytics Setup and Integration

Campaign Management

Campaign Strategy and Development
Advanced Keyword Research
Texts Ads

Reporting

Initial Estimate Report
Keyword Reports

Get Started

National

$799/mo

$0 Setup Fee
Only pay first and last month

Get Started

Campaign Budget

Monthly Ad Spend: Up to $5,000

Account Setup

Adwords Account Setup
Google AdGrant Application Submission
Website Analysis
Keyword Analysis
Landing Page Analysis
Google Analytics Setup and Integration

Campaign Management

Campaign Strategy and Development
Advanced Keyword Research
Texts Ads
Extension Setup
Landing Page Design

Reporting

Initial Estimate Report
Keyword Reports
Traffic Reports
Dedicated Account Representative
24 Hour Email Support

Get Started

Global

$1299/mo

$0 Setup Fee
Only pay first and last month

Get Started

Campaign Budget

Monthly Ad Spend: Up to $10,000

Account Setup

Adwords Account Setup
Google AdGrant Application Submission
Website Analysis
Keyword Analysis
Landing Page Analysis
Google Analytics Setup and Integration

Campaign Management

Campaign Strategy and Development
Advanced Keyword Research
Texts Ads
Extension Setup
Landing Page Design
A/B Testing
CTR Analysis

Reporting

Initial Estimate Report
Keyword Reports
Traffic Reports
Conversion Reports
Advanced ROI Reporting
Dedicated Account Representative
24 Hour Email Support

Get Started

Ultimate Guarantee

Have total peace of mind with your project - knowing there's a 100% risk-free guarantee on all projects. Always.

WE DEVELOP WEBSITES THAT TURN VISITORS INTO CLIENTS

Getting started is fast and easy…

SIGN UP

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SCHEDULE POWR-UP SESSION

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START STANDING OUT

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IMPROVE YOUR MARKETING STRATEGY IN JUST 10 MINS PER WEEK

Join the thousands of business owners getting weekly insider tips on using free and paid marketing strategies to supercharge their business growth and brand recognition. Don't miss out on the tips and data-driven insights that can take your business to the next level. Subscribe today!

Google Ad Grants Management

WHAT IS THE GOOGLE AD GRANTS PROGRAM?

Are You Eligible?

Program Guidelines

STEP #1 - Apply & ENROLL IN Google Ad Grants

STEP #2 - Choosing Your Keywords

Step #3 - Use Long-Tail KEYWORDS

STEP #4 - Use Negative Keywords

Step #5 - USE AD DISPLAY PREVIEWER

STEP #6 - Enhance Your Ad with Extensions

Step #7 - Set Up Landing Pages

CHOOSING A PARTNER

GOME CAN HELP!

Here's what You Get

Research & Keyword Analysis

Strategically choose relevant keywords and keyword group

Design & Implement Advertising Campaigns

We’ll consult with you so we can create unique ads to drive traffic to your site

Landing Pages & Traffic Conversion

We’ll make sure your campaign landing pages are clearly designed for users to take action - whether it’s capturing contact info, signing up for a newsletter, registering for a volunteer event, etc.

Analyzing Results & Delivering Reports

We’ll track your campaign-driven traffic and other conversion metrics, such as: online donations, newsletter sign-ups, volunteer registrations, and other pertinent information.

Ad Grants Management Pricing

Monthly Plans for Any Sized Budget

Local

$499/mo

Campaign Budget

Account Setup

Campaign Management

Reporting

National

$799/mo

Campaign Budget

Account Setup

Campaign Management

Reporting

Global

$1299/mo

Campaign Budget

Account Setup

Campaign Management

Reporting

Ultimate Guarantee

WE DEVELOP WEBSITES THAT TURN VISITORS INTO CLIENTS

SIGN UP

1

SCHEDULE POWR-UP SESSION

2

START STANDING OUT

3

IMPROVE YOUR MARKETING STRATEGY IN JUST 10 MINS PER WEEK

Join the thousands of business owners getting weekly insider tips on using free and paid marketing strategies to supercharge their business growth and brand recognition. Don't miss out on the tips and data-driven insights that can take your business to the next level. Subscribe today!

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Design & Implement Advertising Campaigns 